The Challenge:

As one of the largest application providers to large companies, SAP’s small business division faced the challenge of increasing their credibility in the small business market. They needed to overcome the perception that their solutions are difficult and complex.

The Project:

• Small Business owner’s Decision Process Assessment – understanding barriers and drivers to purchase decisions
• Analysis and study of entrepreneurial mind set
• Customized research project
• Positioning and (value) story development

Delivering the Results:

• “Can You Grow as Big As Your Dreams” – research paper
• Webcast
• Technology assessment – new entrepreneur
• Sales force guidance