Express the Difference
The Challenge:
CATIC, a title insurance company was facing the challenge of overcoming increasing service commoditization in their industry. They needed to reverse their declining attorney loyalty and gain market share from established national vendors.
The Project:
The Strativity Group reinvigorated their brand by defining a strong value proposition and branding platform. Activities included:
- Rebranding organization communications and signage
- Conducting customer interviews
- Conducting employee focus groups
- Competitive assessment
Delivering the Results:
- “Access To Success” – market positioning
- New look and design
- New ad campaign
- Celebration kit
- Employee launch
- Sales training
- New marketing collateral
- New web site design and purpose – www.CaticAccess.com
