“Customer Experience is not just about

passion. It is about profitable results.”

~Lior Arussy

AARM and Strativity Group Announce Cooperation

Posted: Jun 13, 2005 by Lacey Stephen

Delivering Customer Strategy Education and Insight to Leading Corporations

Toronto – June 13, 2005 – The Association for the Advancement of Relationship Marketing (AARM) and Strativity Group, Inc, a New Jersey based research and consulting firm, announce their cooperation today. Strativity Group will deliver its customer experience leadership seminars to AARM’s prestigious corporate members. The two organizations will cooperate in ongoing customer strategy and customer relationship research to advance the study and dissemination of customer relationship best practices.

“We subscribe to Strativity Group’s methodology and find it relevant to our members.” said Robert Stacey AARM President. “The company brings fresh and relevant insight that is important to our members and we are delighted to partner with Strativity Group” Stacey added.

“Partnering with AARM allows Strativity Group to reach an influential audience and assist them on the journey to customer experience excellence” said Lior Arussy, President of Strativity Group. “The two organizations share a vision and will now share a cooperation vision” Arussy added.

The first joint event will take place in Toronto in September 2005. For more information contact AARM at

About AARM

AARM is the world’s first non-profit association specializing in CRM and related subject areas. Since it’s founding in 1995, members of the business community have experienced an organization that focuses specifically on CRM and what it can do for the business enterprise. AARM is also a business community network of professionals who specialize in CRM’s relevant methodologies, processes, technologies and tactical components. Fields such as Direct Marketing, Contact Centers, Relationship Marketing, Interactive Marketing, Business-to-Business Marketing, Marketing to Consumers, Technology, and Business Process Management are a few examples. The AARM CRM Community comprises 5,000 individuals in 1,800 companies with major representation of 58% in the Senior Executive category and 42% middle management.

About Strativity Group

Strativity Group, Inc. ( is a global research and consulting firm advising both Global 2000 and emerging businesses on creating lasting, profitable relationships with their customers and employees through the transformation of strategies and their execution to revolve around the customer experience. Customer Experience Management (CEM) strategies enable companies to bridge the inherent product focus and create true competitive advantages by focusing on the customer.

Strativity Group, Inc. clients include: American Management Association, CDI Group plc, Computer Associates, Dimension Data, Hewlett Packard, Herbalife, Honeywell, IPQC, Magic Software, NICE Systems, Polivec, SAP, Seagate Technology, Siemens Financial, Tata, Telecom, TMW Systems, Toyota and Tremco


Strativity Group
1719 Route 10 East, Suite 311
Parsippany, NJ, 07054
+ 1-973-796-5310