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“Customer Experience is not just about

passion. It is about profitable results.”

~Lior Arussy

Announcing Performance Excellence™ – Customer Experience Best Practices Database

Posted: Feb 03, 2009 by Lacey Stephen

Proprietary database accelerates customer centricity deployment with 1,000 best practices

Rochelle Park, NJ February 3, 2009 – Strativity Group announced today the launch of Performance Excellence™, its proprietary database containing over 1,000 customer experience management best practices. The database was created and deployed by Strativity and contains researched best practices utilized by clients and leading customer-centric organizations. The database provides Strativity Group with a unique competitive advantage allowing it to quickly utilize proven practices and resolutions to address specific client issues.

“Performance Excellence™ is a result of many years of developing and deploying customer experience strategies with clients around the world,” said Lior Arussy, President of Strativity Group, Inc. “The new database reinforces our commitment to customer experience execution and further differentiates us from rest of the CEM market.”

The new customer experience management best practices database includes over 1,000 creative practices covering a wide array of industries, including financial services, insurance, health care and hospitality. Solutions can be searched by touch point and correspond to Stativity’s CEM strategic framework. Partners around the world have access to the proprietary CEM database and use it during projects to provide fast, accurate and innovative resolutions to customer experience challenges.

Strativity Group will continue to expand and refine the CEM database by including best practices utilized by leading customer-centric organizations worldwide and its own innovative practices.

For more information on Strativity Group, please visit https://strativity.com.

About Strativity Group, Inc.

Strativity Group, Inc. is a global customer experience research and consulting firm which assists organizations with the creation of differentiating experiences and profitable customer relationships. Utilizing research, consulting, education and communication programs, Strativity creates and implements customer experience strategies for its clients. At the core of its methodology is the development of action plans that are used to drive organizational change.

Strativity Group, Inc. works with Global 2000 companies as well as emerging businesses around the world. Our clients include Akibia, American Management Association, AMO, Capital One, CATIC, Circle K, CA, Crowne Plaza Hotels & Resorts, Dimension Data, DVTEL, FedEx, Herbalife, ICMI, Honeywell, Jacada, Lockheed Martin, Nokia, Nordea, Nortel, RightNow Technologies, Sage, SAP, Seagate Technology, Siemens, The Fund, University of Pennsylvania, Verint Systems and Wyeth.

CONTACT:

Strativity Group Inc.

David Swan

(201) 843-1315 ext. 1004

davids@Strativity.com