When business leaders come up with exciting new initiatives and find opportunities in an uncertain
environment, putting those plans in motion can be a difficult undertaking. One challenge is inspiring employees to change the way they think—and work.
So how can companies get employees on board with new growth strategies? Crain’s recently spoke with
Lior Arussy, founder of Strativity Group, a customer experience design and transformation firm in
the Greater New York City area, for his insights on how executives can best engage their employees in
adopting new strategic directions for their companies. Arussy is a leading global authority on customer
experience and transformation who has guided some of the world’s best-known brands—including Johnson & Johnson, Mercedes-Benz and MasterCard—in building a customer experience focused on loyalty and recurring sales.
Read more from Crain’s New York Business [download id=”21792″]
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