Insights from the front lines.


Corporate Love Meter 2013

What’s Love Got To Do With It – The (Not) Romantic Novel Version

The state of company customer love relationships is quite sad. They admit that they are no longer loyal. Communication was good during the dating phase (sales) but withered afterwards. Today, many communicate only when complaints arise. Like an old married couple who lost the spark, they focus on the rational side of the relationship, like convenience and comfort and have forgotten all about love and emotions. The excitement is no longer there.

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