How to Create a Culture of Putting Customers First
Insights from a transformation expert
As a leading global authority on customer experience and transformation, Lior Arussy has guided some
of the world’s best-known brands—including Johnson & Johnson, Mercedes-Benz and MasterCard—in building a customer experi- ence focused on loyalty and recurring sales. At Strativity Group, a customer-experience design and transformation fi m, Arussy has led more than 200 projects worldwide. Author of Exceptionalize it!, Arussy recently shared his insights with Crain’s Custom on how to build a culture where employees are empow- ered to do the right thing for customers—and in doing so, strengthen company performance.
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