IF AN NBC NEWS TRUCK WERE to park in front of your office, what would your employees do?
When I ask this question, most CEOs squirm and mutter the answer we all already know: they would run away. A news truck is rarely interested in good news, and there are few in an organization who are authorized to speak to the press.
It’s time to rethink this policy. In today’s era of empowerment, every customer operates a personal news network and is able to easily broadcast their experiences and opinions to millions. (News flash: United Airlines)
Congratulations! Your PR Department now includes every employee in your organization.
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