Customer Relationship Status: “It’s Complicated”

Posted On February 10, 2015
By Marketing

Strativity Group Inc. releases the results of a recent CX Pulse survey measuring the relationship between organizations and their customers

CX Pulse Study Results, February 2015
CX Pulse Study Results, February 2015


Despite the plethora of “We Love Our Customers” mugs and t-shirts, only 14% of relationships between customers and organizations are “True Love,” according to a recent CX Pulse survey released by Strativity Group Inc. However, of those surveyed, 58% report that their relationships are “enhancing and improving.”

The number one accelerator of strong customer relationships named by study participants was culture and commitment.

“The people side of the equation is the most important part,” stated Strativity Group’s CEO, Lior Arussy, “however, that is the area companies are less likely to put their resources. Instead, they often focus on other areas like technology when they should be investing in people.”

To learn more about the study results and how to apply the findings to your business, join us for a webcast at 11:30AM ET, Thursday, February 26th, click here to register:


Data collection through a nationally representative omnibus January 16-19, 2015 measured several aspects of Customer Love.


About Strativity Group, Inc. Strativity Group, Inc. is a global Customer Experience transformation firm. We define success by a single word: EXECUTION. Our holistic, integrated approach is unique to the industry and allows us to deliver exceptional performance, experiences and results for our clients. Our work spans multiple industries with clients that include: FedEx, Royal Mail, Mercedes-Benz, Capital One, Sage, and more. Visit