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“Customer Experience is not just about

passion. It is about profitable results.”

~Lior Arussy

Harnessing the Power of Customer Experience to Differentiate Your Brand

Posted: Jun 10, 2015 by Brianne Spinelli

From The Conference Board’s Brand and Reputation Conference in New York City.

Strativity Group Principal Michael Starr co-presented with Tim McAdow, Director of Corporate Brand for CUNA Mutual Group. Their presentation, “Harnessing the Power of Customer Experience to Differentiate Your Brand,” reported on Strativity’s work with CUNA Mutual Group in sharpening their brand and delivering on the promise of exceptional customer experiences.

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