Strativity launched the Journey Management Academy as part of the CX consultancy’s journey mapping center of excellence. The Journey Management Academy provides a single source of tools and expertise for the diverse needs of brands, marketers, and CX practitioners looking to map, prioritize, and manage their customers’ journeys. Based on Strativity’s proprietary and proven methods for CX and powered by Touchpoint Dashboard, the largest journey management platform, brands can now evolve from journey mapping visualization to journey management of CX initiatives.


The Journey Management Academy provides immersive workshops led by customer experience and journey mapping subject matter experts who will engage participants in group discussions, group exercises, and individual tasks to maximize the strengths and talent in the room. The workshops include journey mapping education, certification, visualization, validation, action planning, and accountability for execution.

The Journey Management Academy Offers

  • Journey mapping and management education and certification


  • Expert consulting to lead customer mapping engagements


  • Touchpoint Dashboard’s market-leading technology to improve and manage customer journeys


  • Journey mapping and management validation and action planning


  • Journey management execution tracking through Touchpoint Dashboard

The Journey Mapping Academy is ideal for marketers, CX practitioners, consultants, and mid- to senior-level executives who want to make a difference in the customer experience of their organization. Contact us to learn more about how we can help you transform journey mapping into journey management!

Bring the JMA to You
Have a large group?  Looking for customized training? Interested in full service customer experience or journey management consulting?