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Why Customer Journey Management Is Better Than Journey Mapping

Posted On February 20, 2018
By Andrew McInnes

Strativity’s Andrew McInnes on the importance of Customer Journey Management for adding value to organizations beyond the workshop and “wall art.”


Learn More:
Six Steps to Customer Journey Management

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Strativity, a Material Company, is comprised of experts and practitioners who develop creative activation programs to execute exceptional customer experience and employee engagement strategies. We work with organizations who want to differentiate through consistently exceptional customer and employee experiences during a time of ever-evolving expectations and digital disruption.

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