Micro-Moments & the Shopper Journey – HBR & Google Report

Posted On October 16, 2015
By Marketing

Strativity’s Lior Arussy discusses channel use in a recent HBR Report sponsored by Google.

 

“New channels are not replacements for old channels. It’s not either/or. It’s Like these retailers, companies should look at channels as complementary to one another,” says Lior Arussy, author and president of Strativity Group, a customer experience consultancy.
“How can I maximize each channel to its fullest potential?” The multichannel reality leads directly to the thorniest undertaking of all: true omnichannel integration.

Download the full report here