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“Customer Experience is not just about

passion. It is about profitable results.”

~Lior Arussy

New Article: Customer Experience 2.0 – A Disciplined Blueprint for Execution

Posted: Jan 17, 2011 by Lior Arussy

Excerpt: “We are tired of the entertainment,” is the statement we heard from a chief customer officer of a major European mobile provider. It was a message of frustration from an executive who has been engaged in customer experience efforts for several years but has very little to show for it. He engaged consultants who sold him cool stories about Disney and Starbucks but failed to provide a recipe to turn HIS employees into those customer loving evangelists.

To view the full article, click here.