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“Customer Experience is not just about

passion. It is about profitable results.”

~Lior Arussy

New Article: Do Customers Really Know What They Want?

Posted: Nov 06, 2012 by Lior Arussy

Excerpt: Here are some questions to ignite your thinking:

  1. Did customers ask for an iPod, iPhone, or iPad?
  2. Was Facebook the outcome of a focus group?
  3. Did customers request Groupon?
  4. Was the latest fashion trend a result of customer interviews?
  5. Did the idea for the Wii come from customer satisfaction studies?
  6. Was Swiffer an outcome of customer in-depth surveys?

To view the full article, click here.