“Customer Experience is not just about

passion. It is about profitable results.”

~Lior Arussy

New Article:The Customer, the Missing CEO, and the Miracle That Will Not Happen

Posted: May 01, 2012 by Lior Arussy

Excerpt: An interesting issue emerged during my recent presentation of the results of customer experience diagnostics to a B2B company. Top clients of the company indicated that, unlike other vendors they work with, my client does not have executive sponsorship of the relationships. When I explained the concept of executive sponsorship of key accounts, the participants seemed unclear. I found out why during the break, when one participant said, “I can’t see our CEO even thinking about such sponsorship. I can’t see him hopping on a plane to our top clients.”


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