“Customer Experience is not just about

passion. It is about profitable results.”

~Lior Arussy

Predicting and Creating Future Behavior

Posted: Jun 15, 2015 by Brianne Spinelli

From Insight Innovation eXchange NA 2015 in Atlanta, GA.

Businesses rely on predictability of consumer behavior in order to remain competitive. At the Insight Innovation Exchange 2015 in Atlanta, Strativity’s Principal of Experience Innovation, Jason Burnham presented a new methodology and framework to improve how businesses can predict consumer behavior, as well as influencing future behavior. In today’s socially connected digital world it is imperative for businesses to change how they measure, influence, and predictive shifts in consumer behavior as well as cultural trends.

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