Insights from the front lines.


CEM, from A to Z

We are customer-centricity advocates, dedicated to the advancement of Customer Experience Management as a discipline and business imperative. That’s why we’re pleased to share over one hundred articles, whitepapers, and research studies here, in our Resource Center.

We believe that knowledge is at is most powerful when it’s shared. These articles and papers present leading edge thinking, field research, and strategic insights—all culled from our decade long experience helping brands rise to the challenge of 21st century customer-centrism.

  • Contact Strativity Group


              CONTACT FORM

  • Customer Experience Management Topics

    Our diverse collection of resources is organized by education topic. Click below to view a specific library:


    Books by Strativity

    In his acclaimed books, Strativity’s president and founder, Lior Arussy, distills fascinating learnings and breakthrough strategies from over twenty years of Customer Experience innovation.



    Exceptionalize It!

    In Exceptionalize It!, Strativity founder Lior Arussy shares cutting edge insights on brand-customer relationships and the opportunities and challenges ahead for organizations, brands, and Customer Experience practitioners.
    Read more and purchase

    Customer Experience Strategy-The Complete Guide from Innovation to Execution

    Customer Experience has penetrated the mainstream corporate agenda. Customer Experience Strategy will provide a complete strategic and operational framework for organizations and individuals committed to deploying customer experience. The book has been gleaned from years of designing and implementing customer experience strategies at organizations worldwide.
    Read more and purchase

    Excellence Every Day: Make the Daily Choice-Inspire Your Employees and Amaze Your Customers

    In Excellence Every Day, Arussy demonstrates that a company's success is the direct consequence of the many choices its people make daily.
    Read more and purchase


    We’ve assembled the most widely hailed presentations delivered by Strativity experts and released them on DVD. They’re ideal for personal development and an invaluable multimedia learning tool for groups.

    Each DVD includes full-length lectures, workshops, and presentations authored and hosted by the best minds in Customer Experience Management.

    View DVD Resources

    On demand boot camp

    Explore the philosophy of Customer Centricity and its real-world applications at your own pace. Our Boot Camp series progresses topically, from basic CEM topics to advanced Customer Experience strategies.

    Each segment is presented by one of Strativity’s leading Customer Experience Management experts. They’re available anytime, from any computer.

    View Boot Camp

    Is cynicism killing your business?

    The consequences of cynicism are serious and quantifiable. In the beginning, they wreak havoc on the organization’s fiscal health. Profits erode as employees offer larger discounts, waive fees, and provide liberal giveaways.

    In the end, unchecked cynicism leads to organizations that focus solely on the financial bottom line, retreat from any change initiatives, and tolerate status – quo products and services – essentially accepting low expectations as the norm.