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“Customer Experience is not just about

passion. It is about profitable results.”

~Lior Arussy

Strativity Group Announces 2011 Customer Experience Management Next Generation Certification Program

Posted: Mar 29, 2011 by Lacey Stephen

ROCHELLE PARK, N.J., March 29, 2011 – Strativity Group, Inc. (www.strativity.com), announced today the new date for its UK program. The Europe program will be held on May 10-11, 2011 in London, England at the Hilton London Euston.

The CEM Certification Program with over 500 graduates is the only program for Customer Experience professional who are seeking strategic framework for implementation. “With today’s global economic downturn, businesses are increasingly pressured to find cost effective methods to improve customer loyalty and retention,” said Lior Arussy, President of Strativity Group, Inc. “Based on successful implantations at over 100 clients in 25 countries and training over 20,000 employees worldwide, this program provide customer experience practitioners with a blueprint for success.”

Based on the methodology from the book Customer Experience Strategy, which has been called “the most ambitious and successful attempt at a comprehensive text on the practice of customer experience management (CEM) to date…refreshingly practical,” by -Strategy + Business Magazine, Autumn 2010, the program delivers everything you need to build and implement a complete and successful Customer Experience program in your organization.

The next generation CEM certification program includes:

  • Complete strategic framework for success
  • Over 100 templates, checklists and tools
  • Interactive workshop with real life case studies
  • Apply the CE principles Develop your Customer Experience Strategy during the Certification session
  • New and expanded sections – Social Media Experience, Executive Sponsorship, developing the Business Case, Organizational Readiness
  • A personalized Action Plan to enable you to hit the ground running when you return to your organization

Certification from the program will be awarded to attendees who demonstrate their expertise and knowledge in CEM during the program.

Organizations that sent delegates to past CEM Certification programs include: ABN Amro Bank, American Airlines, Blue Cross Blue Shield, Cargill, FedEx, Herbalife, Liberty Mutual, Merck, Nationwide Insurance, Parker Hannifin Corporation, Philips, Reliant Energy, Ricoh, RJ Reynolds, Siemens, Waste Management and Wyeth.

Since 2007, the CEM Certification Program has hosted business professionals from around the world, including the countries of: Austria, Belgium, Colombia, Brazil, Canada, England, Ghana, Nigeria, Norway, South Africa, Spain and Venezuela.

To learn more about the certification program, please visit CEMcertification.com.

About Strativity Group, Inc.
Strativity Group, Inc. is a global research and consulting firm advising organizations on creating lasting, profitable relationships with their customers and employees through the transformation of their strategies and execution to revolve around the customer experience. Strativity Group was founded 10 years ago and has successfully completed more than 140 projects worldwide. These projects have impacted over 200 million customers and 300,000 employees.

Strativity Group, Inc. works with both Global 2000 companies as well as emerging businesses around the world. Our clients include Royal Caribbean, MasterCard, Iron Mountain, Nokia, Computer Associates, SAP, American Management Association, Seagate, Honeywell, Siemens, Dimension Data, FedEx, CATIC, OptumRx, University of Pennsylvania, Gaylord Hotels, BCBS Minnesota, Procure, Capital One, Wyeth, Sage, Herbalife, Akibia, National, Lockheed Martin, Crown Plaza Hotels & Resorts and Nordea.