Strativity Group Announces New Dates for the Customer Experience Management Certification Program

Posted On May 13, 2009
By Lacey Stephen

Now in its third year, program to offer optional third day of training to allow participants additional practice with Customer Experience Management (CEM) concepts and principles

Rochelle Park, NJ, May 13, 2009 – Strativity Group. announced today the expansion of its CEM Certification to include an optional third day of practice with the implementation of CEM principles, concepts and methodology. Participants who attend the core two-day program can now choose to attend a third day of instruction which focuses entirely on reinforcing the lessons learned through extensive and interactive group exercises.

The company has also announced new dates for its certification program in 2009. The program will be held on October 20-22, 2009 minutes outside New York City at the Hyatt Regency Jersey City on the Hudson in Jersey City, New Jersey USA.

The CEM Certification Program, which was first introduced in 2007, remains the only such program available to business executives who are interested in specializing in customer experience management and successfully implementing CEM strategies. “With today’s global economic downturn, businesses are increasingly pressured to find cost effective methods to improve customer loyalty and retention,” said Lior Arussy, President of Strativity Group, Inc. “This program is designed to teach participants to separate profitable customers from unprofitable ones and the means to focus their efforts on the right customers to increase revenue and profit.”

The CEM certification program covers key issues such as:

  • Touch Point identification and prioritization
  • Customer experience design methods
  • Customer segmentation and how to focus on the right customers
  • Financial models to justify investment in CEM
  • Employee engagement
  • Methods to capture and utilize voice of customer data
  • Organizational alignment

Certification from the program will be awarded to attendees who demonstrate their expertise and knowledge in CEM during the program.

Organizations that sent delegates to past CEM Certification programs include: ABN Amro Bank, American Airlines, Blue Cross Blue Shield, Cargill, FedEx, Herbalife, Liberty Mutual, Merck, Nationwide Insurance, Parker Hannifin Corporation, Philips, Reliant Energy, Ricoh, RJ Reynolds, Siemens, Waste Management and Wyeth.

Since 2007, the CEM Certification Program has hosted business professionals from around the world, including the countries of: Austria, Belgium, Colombia, Brazil, Canada, England, Ghana, Nigeria, Norway, South Africa, Spain and Venezuela.

To learn more about the certification program, please visit

About Strativity Group, Inc.

Strativity Group, Inc. is a global customer experience research and consulting firm specializing in design, innovation and deployment of differentiating, profitable customer experiences. Utilizing a multidisciplinary methodology which includes diagnostics, consulting innovation, organizational readiness, employee education and communication we ensure successful execution and realization of the financial benefits. Our focus is very simple: successful execution of your customer experience strategy. These effective strategies typically deliver fast, measurable return on investment within 6-9 months.

Strativity Group. Inc. works with both Global 2000 companies as well as emerging businesses around the world. Our clients include Nokia, Computer Associates, SAP, American Management Association, Seagate Technology, Honeywell, Siemens, Dimension Data, FedEx, CATIC, Circle K, University of Pennsylvania, The Fund, Capital One, Jacada, Wyeth, Sage, Herbalife, Akibia, National, Lockheed Martin, Crown Plaza Hotels & Resorts and Nordea.

Strativity Group brings the experience and knowledge to allow your organization to successfully transform their business into a customer-centric operation. The advantages of working with Strativity Group Include:

  • Focus on execution – we are not in the report producing business
  • Methodology-based practices
  • Focus on customer strategies
  • Successful track record working with large and small companies
  • Organization wide approach
  • Experience with outsourcing companies
  • Innovative practices
  • Creative solutions and ideas to reinvent your business
  • Ability to educate and inspire employees
  • Fast and flexible work