Strativity Group Announces New Dates for the Customer Experience Management Certification Program

Posted On July 9, 2008
By Lacey Stephen

For the first time, customer experience management (CEM) certification is available in Europe

Rochelle Park, NJ July 9, 2008 – Strativity Group, Inc. a global customer experience research and consulting firm announced today its Customer Experience Management (CEM) Certification Program will be held in Europe for the first time. The program will be held on November 18-19, 2008 at the Crowne Plaza Birmingham NEC in Birmingham, UK making it easier for business professionals in Europe to earn their CEM certification.

The company has also announced the new dates for the certification program taking place in the United States. The next US program will take place on October 28-30, 2008 at the Marriott Teaneck at Glenpointe in Teaneck, New Jersey.

This program remains the first and only such program available to business executives who are interested in specializing in customer experience management. “The CEM Certification Program is an intensive and highly interactive program designed to give participants the tools and methodology needed to implement strategies in today’s global economy,” said Lior Arussy, President of Strativity Group, Inc. “Business professionals concerned about improving customer retention and loyalty rates will immediately find the innovative design strategies highly useful as they transform their product-centric organization into a customer-centric one.”

Customer Experience Management (CEM) is a business strategy that focuses and redefines the business from the customer’s view point. CEM represents a proven methodology that helps organizations differentiate themselves from their competition and develop a strategic way to maximize revenues and profits. The CEM Certification Program is designed to provide customer experience professionals a means to learn the complete infrastructure required for CEM program success.

The CEM certification program covers key issues such as:


Identifying and prioritizing touch points

Customer experience design methods

Customer segmentations and how to focus on the right customers

Financial models to justify experience redesign

Employees’ experience and engagement

Methods to capture and utilize voice of customer data

Organizational alignment

Certification from the program will be awarded to attendees who demonstrate their expertise and knowledge in CEM during the program.


Organizations that sent delegates to past CEM Certification programs include: ABN Amro Bank, American Airlines, Cargill, FedEx, Liberty Mutual, Merck, Nationwide Insurance, Philips, Ricoh, RJ Reynolds, Siemens, Waste Management and Wyeth.

To learn more about the certification program, please visit

About Strativity Group, Inc.

Strativity Group, Inc. is a global customer experience research and consulting firm which assists organizations with the creation of differentiating experiences and profitable customer relationships. Utilizing research, consulting, education and communication programs, Strativity creates and implements customer experience strategies for its clients. At the core of its methodology is the development of action plans that are used to drive organizational change.

Strativity Group, Inc. works with Global 2000 companies as well as emerging businesses around the world. Our clients include Akibia, American Management Association, AMO, Capital One, CATIC, Circle K, CA, Crowne Plaza Hotels & Resorts, Dimension Data, DVTEL, FedEx, Herbalife, ICMI, Honeywell, Jacada, Lockheed Martin, Nokia, Nordea, Nortel, RightNow Technologies, Sage, SAP, Seagate Technology, Siemens, The Fund, University of Pennsylvania, Verint Systems and Wyeth.


David Swan

(201) 843-1315 ext. 1004