Strativity Group Launches the First Customer Experience Management Certification Program

Posted On August 29, 2007
By Lacey Stephen

Program to deliver complete customer experience methodology to customer strategy professionals.

Rochelle Park, NJ, August 29, 2007 – Strativity Group, Inc. a global customer experience research and consulting firm announced today the launch of its Customer Experience Management (CEM) Certification Program. The two day event will take place outside New York City, at the Marriott Teaneck at Glenpointe Hotel in Teaneck, NJ on October 31st – November 1, 2007.

For the first time, business executives will be able to earn their CEM certification. “We designed the CEM Certification program based on our extensive experience in designing and deploying Customer experience programs,” said Lior Arussy, President of Strativity Group, Inc. “For the first time, CE professionals can obtain a complete model and infrastructure to ensure the success of the customer experience programs.”

Customer Experience Management (CEM) is a business strategy that focuses and redefines the business from the customer’s view point. A CEM Strategy defines value for both customers and employees, and helps organizations deliver “delightful” experiences for their customers. CEM represents a proven methodology that helps organizations differentiate themselves from their competition and develop a strategic way to maximize revenues and profits. The new interactive CEM Certification Program is designed to provide customer experience professionals a means to learn the complete infrastructure required for CEM program success.

The CEM certification program covers key issues such as:

  • Customer Experience design methods
  • Customer segmentations
  • Loyalty and financial models
  • Employees’ experience and engagement
  • Voice of customer methods
  • Organizational alignment

Certification from the program will be awarded to attendees who demonstrate their expertise and knowledge in CEM during the program.

To learn more about the certification program, please visit

About Strativity Group, Inc.

Strativity Group, Inc. is a global customer experience research and consulting firm which assists organizations with the creation of differentiating experiences and profitable customer relationships. Utilizing research, consulting, education and communication programs, Strativity creates and implements customer experience strategies for its clients. At the core of its methodology is the development of action plans that are used to drive organizational change.

Strativity Group, Inc. works with Global 2000 companies as well as emerging businesses around the world. Their clients include Akibia, American Management Association, AMO, Capital One, CATIC, Circle K, CA, Crowne Plaza Hotels & Resorts, Dimension Data, DVTEL, FedEx, Herbalife, ICMI, Honeywell, Jacada, Lockheed Martin, Nokia, Nordea, Nortel, RightNow Technologies, Sage, SAP, Seagate Technology, Siemens, The Fund, University of Pennsylvania, Verint Systems and Wyeth.