Real brings strong innovation and consulting leadership experience as firm enters next phase of growth
Renowned customer experience and transformation firm Strativity Group announced Elizabeth Real as its new President. Real will guide company strategy and operations as the organization enters its next stage of growth in the booming customer and employee experience consulting market. Real will also focus on expanding Strativity’s reach across the broad portfolio of clients within LRW Group, which acquired Strativity in early 2018.
“We are thrilled to bring Elizabeth into the LRW family to lead Strativity,” said LRW Group Chairman & CEO Dave Sackman. “Her deep experience in customer-centered innovation and her track record in driving growth will be great additions to Strativity, LRW Group, and our collective clients.”
Real joins Strativity from the adjacent world of innovation consulting and cultural transformation, where she served in various leadership capacities in both the US and Europe over the last 15 years.
“Customer experience is the frontline where too many good ideas fail because the focus has been too much on product and not enough on human beings. Strativity has an amazing track record and a strong client base focused on leading-edge customer experience, and we have an incredible ecosystem of solutions at our disposal from across LRW Group. I believe we can have even more impact in the world,” said Real.
Strativity is a customer experience, employee experience, and organizational transformation consultancy that drives rapid and lasting change for organizations around the globe. Founded in 2003, Strativity helps companies unlock the exceptional potential of empowered employees in order to enhance the customer experience. Strativity has had the privilege of partnering with hundreds of leading brands, including Mercedes-Benz, BMW, Volvo, MasterCard, Royal Caribbean Cruise Line, Walmart, New York Times, FedEx, Honeywell, and Johnson & Johnson. Strativity is an LRW Group company.
About LRW Group
LRW Group is an integrated marketing services company offering clients a wide variety of capabilities to solve complex problems for the world’s most remarkable businesses. Operating two core divisions – Perspective and Action – LRW Group provides a wide range of solutions with an emphasis on strategy, branding, communications, innovation, product development, and customer experience. Our proprietary approach goes beyond data analysis to build businesses from the insight out. LRW Group companies include LRW, Kelton Global, ISA, LRWTonic, LRWMotiveQuest, LRWGreenberg, Strativity, Killer Visual Strategies, Karma Agency, Salt Branding, T3, and icanmakeitbetter. The group is headquartered in Los Angeles with offices or facilities in New York, Chicago, San Francisco, London, Seattle, Orange County, Philadelphia, Austin, Las Vegas, Charlotte, and Atlanta.
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