Using Behavioral Economics to turn Irrational Decision-Making into Exceptional Customer Experiences20171023171804
David NashOctober 23, 2017customer engagment, Customer Experience, customer journey mapping, customer relationships, Customer Touchpoints, CX, cxstrategy, CXUPDATE, Employee Engagement, Exceptional, ROI, Strategy0 comments
Richard H. Thaler of the University of Chicago, my Managerial Decision-Making Professor when I was in business school at Chicago Booth, was awarded th...
The Real Reason Your Strategy Will Fail20171020134902
Lior ArussyOctober 20, 2017Change, Customer Centricity, customer engagment, Customer Experience, customer relationships, CX, Strategy0 comments
November/December 2017 Chief Executive Magazine THE DEADLINE TO COMPLETE the merger of two global health care companies was approaching. We were on a ...
Customer Relationship Status: “It’s Complicated”20150210181930