“Customer Experience is not just about

passion. It is about profitable results.”

~Lior Arussy

The Purpose

Posted: Jul 07, 2016 by Lior Arussy

Let’s talk about eggs. If we go to Albertsons or Shop Right and purchase a dozen eggs, the price will be $2.59. If we opt for a cage free eggs at Whole Foods, we are looking at a price tag of $4.99 or more. This is nearly a 100% increase in the price of eggs. By my own calculation, both eggs will deliver the same amount of cholesterol to my body, and the omelet I will make of them will most likely taste the same. So why is it that rational people opt to pay 100% more for what is seemingly the same commoditized product? Welcome to the new era of customer experience: the purpose centric experience.

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