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“Customer Experience is not just about

passion. It is about profitable results.”

~Lior Arussy

The Reinvention of IT – Evolution from Commodity to Innovative Business Driver

Posted: Dec 13, 2004 by Lacey Stephen

PARSIPPANY, N.J. December 13, 2004 – Strativity Group, Inc. announces publication of a new book by Lior Arussy, founder and president of the company. In the book, Innovating IT – Transforming IT from Cost Crunchers to Growth Drivers, Arussy argues that IT departments currently act as utility providers with little regard for their users and the way the final product, information, is consumed. A one-size-fits-all approach prevails, which leads to declining product utilization and lower business impact derived from information. Arussy details a new innovation-based manifesto for the IT profession which includes becoming user centric, adapting information to the needs and lifestyles of different user segments, redesigning the decision-making process, and owning the complete information picture. IT managers are dared to view their product, as a business manager would, and accept accountability for how much, how often and to what extent, the information they provide, is used. Information utilization, and not its production, will become the new focus and core competency of the newly-innovated IT function. Acting as business owners, IT professionals will ensure that their tools are used to drive growth through innovation. It is this transformation, Arussy contends, that will lead IT to re-establish their rightful role as true contributors to the business in their organizations.

About the author
Lior Arussy is an author, visionary, creative catalyst and pioneer of Customer Experience Management (CEM) methodology.

About Strativity Group
Strativity Group, Inc. is a global research and consulting firm advising both Global 2000 and emerging businesses on creating lasting, profitable relationships with their customers and employees through the transformation of strategies and their execution to revolve around the customer experience. Customer Experience Management (CEM) strategies enable companies to bridge the inherent product focus and create true competitive advantages through the customer focus.

Strativity Group, Inc. clients include: Computer Associates, Hewlett Packard, Honeywell, American Management Association, Seagate Technology, CDI Group plc, Orange, Tremco, Toyota, Tata Telecom, Herbalife, IPQC, Dimension Data, NICE Systems, Magic Software, Polivec and TMW Systems.