Three Steps to Customer Centricity

Posted On October 13, 2015
By Brianne Spinelli

By Matthew Brodsky, CMS Wire

Customer centricity has become the vegetables of marketing.

Everyone knows they should be doing more of it, and they say so, but they just aren’t getting their proper daily dose.

To that point, 43 percent of businesses surveyed in a recent research project conducted by the Harvard Business Review Analytics Service plan to have a customer centricity program in place within a year. Another 31 percent said they would implement one within two years.

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