Perspectives from Employee and Customer Experience Experts

Insights, news, and perspectives to inform and inspire your thinking.

Thinking in Action

Insights, news, and perspectives to inform and inspire your thinking.

7 Tips to Unite Teams Around Your Customer Experience Strategy20191016073018

7 Tips to Unite Teams Around Your Customer Experience Strategy

The first key to delivering exceptional experiences is, no surprise, an exceptional customer experience strategy — the kind of strategy that brings cross-functional teams together, differentiates your brand from your competitors, and drives exponential growth. The question is, ...

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CX Annual Planning for 2021: Program Strategy in a COVID World20200826163956

CX Annual Planning for 2021: Program Strategy in a COVID World

White Papers
By its nature, annual planning is always a combination of some best-guesses and loose commitments to a possible year ahead. E...
A “Material” Announcement from Our CEO20200716091738

A “Material” Announcement from Our CEO

Blogs
In 1992, we were a small 30-person market research company named Lieberman Research West, working hard to regain our footing ...
LRW Group Emerges as One Unified Company Under the Name Material20200715100048

LRW Group Emerges as One Unified Company Under the Name Material

In the News
Firm taps into deep human understanding to offer modern marketing services that drive brands forward LOS ANGELES, CA — July 1...
Contact Centers and Coronavirus: 5 Ways to Adapt and Find Future Gains20200330133144

Contact Centers and Coronavirus: 5 Ways to Adapt and Find Future Gains

Blogs
The rapid onset and spread of COVID-19 has disrupted the world we live in. We’re all pulling together in this moment to prote...
Proving ROI in Customer Experience: Research Report20200317070056

Proving ROI in Customer Experience: Research Report

White Papers
Over the last three years in CX Network’s Global State of CX Report, hundreds of CX practitioners have signaled that ca...
CX Consulting 101: How to Amplify Your Organizational Transformation20200306123624

CX Consulting 101: How to Amplify Your Organizational Transformation

Blogs
Throughout Strativity’s 17+ years, we’ve developed fundamental principles and frameworks to help our clients avoid roadblocks...
Strativity Group Names Elizabeth Real New President20200213075016

Strativity Group Names Elizabeth Real New President

In the News
Real brings strong innovation and consulting leadership experience as firm enters next phase of growth Renowned customer expe...
Workshop Playbook: 9 Exercises to Spark CX Innovation20200123000927

Workshop Playbook: 9 Exercises to Spark CX Innovation

White Papers
We’re kicking off the new year by sharing some of our favorite workshop exercises to discover unmet needs, develop CX strateg...
CX Consulting 101: Mobilize Your Employees to Deliver Better CX20200115102453

CX Consulting 101: Mobilize Your Employees to Deliver Better CX

Blogs
Throughout Strativity’s 17+ years in CX consulting, we’ve developed fundamental principles and frameworks to help our clients...
Five Customer Experience Trends for 202020191216234035

Five Customer Experience Trends for 2020

Blogs
The customer experience landscape is always in motion, but that’s no excuse to sit back and let your organization’s CX fall a...
Customer Journey Management: Keeping Your CX on Track20191209000021

Customer Journey Management: Keeping Your CX on Track

Blogs
Customer journey management is one of the best methods an organization can use to continuously improve customer experience (C...
CX Consulting 101 – Top Principles of Customer Experience Design20191125180112

CX Consulting 101 – Top Principles of Customer Experience Design

Blogs
Throughout Strativity’s 17+ years in CX consulting, we’ve developed fundamental principles and frameworks to help our clients...
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