Strativity Group CEO and Founder Lior Arussy, to Deliver Keynote at Customer Experience Strategies Summit West

Posted On February 1, 2012
By Lacey Stephen

Toronto, ON, February 1, 2012 – Strativity Group, Inc. (, announced today that Lior Arussy, Strativity’s CEO and Founder, will be delivering the keynote at the Customer Experience Strategies Summit West, to be held in Vancouver on May 15th and 16th at the Rosewood Hotel Georgia.

Complementing Customer Experience visionaries from organizations such as Lululemon Athletica, Starbucks Coffee Canada, Marriott Hotels & Resorts, JetBlue Airways, Best Buy Canada, and Manulife Financial, Mr. Arussy’s will speak on the subject: “Customer Experience Transformation – The Blueprint to Execution and Profitability”.

He will discuss how years of product centricity has established certain processes, behaviours and capabilities. He will outline how to transform an organization, people, process, tools and culture to perform in the new customer-centric era.

With extensive experience based on over 140 projects, Lior Arussy has developed a disciplined methodology for transformation. In this session, Arussy will outline the blueprint he has used to help organizations transform themselves to become more customer-focused. His keynote will address:

  • Utilizing a multi-disciplinary blueprint for customer centric transformation
  • Developing deeper insights into customers’ needs
  • Understanding and avoiding common pitfalls
  • Igniting the power of employees to create change

Mr. Arussy’s presentation will outline a step-by-step approach required to complete the transformation by transforming cynics into believers, aligning the organization behind customer-centricity, creating confidence in the organization’s ability to make the transformation.

About Strativity Group, Inc.
Strativity Group, Inc. is a global research and consulting firm advising organizations on creating lasting, profitable relationships with their customers and employees through the transformation of their strategies and execution to revolve around the customer experience. Strativity Group was founded 10 years ago and has successfully completed more than 140 projects worldwide. These projects have impacted over 200 million customers and 300,000 employees.

Strativity Group, Inc. works with both Global 2000 companies as well as emerging businesses around the world. Our clients include Royal Caribbean, MasterCard, Iron Mountain, Nokia, Computer Associates, SAP, American Management Association, Seagate, Honeywell, Siemens, Dimension Data, FedEx, CATIC, OptumRx, University of Pennsylvania, Gaylord Hotels, BCBS Minnesota, Capital One, Wyeth, Sage, Herbalife, Akibia, National, Lockheed Martin, Crown Plaza Hotels & Resorts and Nordea.