Strativity Group’s Lior Arussy Elected to Board of Directors of Customer Experience Professionals Association

Posted On October 24, 2011
By Lacey Stephen

Rochell Park, NJ, October 24, 2011 – Strativity Group, Inc. (, the recognized leader in customer experience design and strategy execution announced today that Lior Arussy, the firm’s founder and President has recently been elected to the initial 15-member Board of Directors of the Customer Experience Professionals Association (CXPA), a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience – a vital objective for any organization that offers products or services for sale.

Formed in April, the growing CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry, and creating a better understanding of the customer experience discipline.

The CXPA is led by respected experts in the customer experience field ? Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair ? and has now attracted nearly 900 total community members since its founding six months ago. Drawn from both its Individual and Corporate membership ranks, the newly-elected CXPA Board of Directors will each serve a one-year term that expires in Oct. 2012.

“I am delighted to join this group of leaders in the CEM industry and advance the profession” said Lior Arussy, President of Strativity Group and author of Customer Experience Strategy (2010), “At Strativity Group we have been a pioneer in establishing a Customer Experience Execution framework and we are looking forward to continue our contribution to the industry’s evolution”

“We are very fortunate to have such a diverse and distinguished group of customer experience practitioners, including Lior of Strativity be part of our initial Board who will all help guide the development of the CXPA over the next 12 months,” said Temkin. “We look forward to closely working together to help create a vibrant future for customer experience management, and a dynamic community for all our members.”

The CXPA offers membership in two categories: Individual and Corporate. Individual Membership is for customer experience professionals in the field. Corporate Membership is open to companies, government agencies, non-profits, educational institutions, tool providers, and others offering goods and services related to the field of customer experience, and includes an unlimited number of Individual Memberships to employees.

About the CXPA
The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. It provides customer experience management professionals with educational and networking opportunities to help them succeed, and facilitates the industry-wide advancement of the discipline of customer experience management. The CXPA’s members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry. The CXPA has more than 60 Corporate Members and nearly 900 customer experience professionals in its community. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, Tealeaf Technology, Vivisimo, and Vovici. Clarabridge, Inc., Corsential, Mattersight Corporation, and ResponseTek are CXPA Silver Sponsors. For more information or to join CXPA, visit

About Strativity Group, Inc.
Strativity Group, Inc. is a global customer experience research and consulting firm which assists organizations with the creation of differentiating experiences and profitable customer relationships. Utilizing research, consulting, education and communication programs, Strativity creates and implements customer experience strategies for its clients. At the core of its methodology is the development of action plans that are used to drive organizational change.

Strativity Group, Inc. works with Global 2000 companies as well as emerging businesses around the world. Our clients include Akibia, American Management Association, AMO, Blue Cross & Blue Shield, Capital One, CATIC, Circle K, CA, Crown Plaza Hotels & Resorts, Dimension Data, DVTEL, FedEx, Herbalife, ICMI, Honeywell, Jacada, Lexmark, Lockheed Martin, Nokia, Nordea, Nortel, Presbyterian Health, RightNow Technologies, Sage, SAP, Seagate Technology, Siemens, The Fund, University of Pennsylvania, Verint Systems and Wyeth.