Strativity’s Touchpoint Dashboard Unveils Customer Types and Enhanced User Interface

Posted On October 17, 2017
By Kelly

The world’s premier customer experience consultancy, Strativity Group, Inc., rolls out new features within Touchpoint Dashboard to help practitioners amplify the human elements in customer journey maps. 

 HACKENSACK, NEW JERSEY, October 17, 2017 –Strativity Group, Inc., the world’s leading customer experience consultancy, unveils Customer Types and a revamped user interface within Touchpoint Dashboard. Customer Types enable users to create, manage and relate groups of customer categories directly into their journey maps.  This feature is complimented by a revamped Interface that moves nearly every complex interaction into a simpler, easy design for Touchpoint Dashboard users.

“Customer Types are similar to Personas but so much more because today’s journey maps are used in both broad and narrow applications.  Now our users can assign specific touchpoints to all customers, segments, personas, employees, individuals and any other group they need to represent,” stated Touchpoint Dashboard’s Chief Product Officer, Peter Haid. “I personally love how beautifully and flexibly this feature humanizes customers in the context of a journey map.  Our new user interface is modern, simple, easy to use and tuned for performance.”

With this release, Touchpoint Dashboard customers will enjoy the following:

  • Beautiful Customer Type libraries for both broad and narrow journey maps
  • Customer Type integration across any number of journey maps with re-usable touchpoints assigned
  • Easier to use features, with more screen space across the entire user interface


Lior Arussy, President, and CEO of Strativity adds “Strativity and Touchpoint Dashboard continue to invest in the platform and in our technology. We’ve incorporated some of the most requested features, like Customer Types and in-journey validation. The addition of Customer and the enhanced interface are the latest steps to enhance the Touchpoint Dashboard user experience.   In the next few months users will see even more exciting innovations.”